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Post by account_disabled on Feb 22, 2024 8:30:41 GMT
Gas and burps have flooded social media with Burger King 's recent campaign . Yeah! How do you read it! In order to reduce methane emissions, the company has put its cows and their feed in its sights. The belches and gases of these bovines produce a large amount of methane every day, which contributes to global warming of the planet. So concerned about this, Burger King has launched a new and very striking advertising campaign to announce its measures regarding the issue. Do you want to meet her? You will love or hate its originality! A campaign full of belching and flatulence The company's message is simple and direct: Cow farts and burps are nothing to laugh at. They release methane that contributes to climate change. That's why we are changing our cows' diet by adding lemongrass to reduce their emissions by up to 33%. The tweet that released the video shows a little cowboy boy singing a country -style song in which he explains that the fact that cows burp and fart is not funny, on the contrary: it is worrying. And then he explains why at a friendly pace: Yes, the methane that comes out of their butts is a greenhouse gas that traps the heat of the sun and… changes our climate too! So to reduce emissions, Burger King set out Bulgaria Mobile Number List on a mission by testing diets that help reduce their farts. A moment later, the little singer, accompanied by other boys and girls, mentions that this formula is free and open to everyone, which opens an invitation to replicate his technique in other large companies in the field. We leave you the video! In addition to this, some tweets that provoke controversy among Internet users have been published. The double meaning of the tweets is perceptible, which also caused the fast food chain to be related to marijuana consumption and other interpretations. And although it was thought that this had been the work of a hacker , the campaign is credible and has caused a stir: you are a genius Uncle Burger King! — LuzMa Rivas (@luzma_rivas) July 14, 2020 Until now, Internet users continue to give their opinion about the advertising. The reactions are of all kinds, never before has there been such openness to carry out a campaign with this style and that supports the environment. What is a fact is that it has caught the attention of many and at the same time addressed a topic of general interest. However, if after seeing this MKT strategy you still have doubts, we will tell you in detail the reasons for its initiative. Burger King vs methane emissions According to a recent NASA study and a three-dimensional portrait that it has made regarding methane concentrations, it has been confirmed that this gas, after carbon dioxide, is the second most affecting the planet and is responsible for 20 to 30% of the Earth's increasing temperatures. The Animal Protection Agency (EPA) stated that in 2018 greenhouse gas emissions from the agricultural sector constituted 9.9% of total emissions in the United States , and of the total, methane emissions from livestock (fermentation enterica) accounted for more than a quarter of emissions from the agricultural sector. This represents a problem not only for the environment, but for chains that use large amounts of meat like Burger King. Adding Cymbopogon grass to cows' feed and modifying their diet can help reduce methane emissions.
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